This is part three of our three part series on how to keep your business accountable.
Part one covered how to write a good business report.
Part two covers how to make sure your company’s PR strategy is aligned with its mission and what to do if it doesn’t.
This time, we look at what you can do to make your business’s PR work for you.
This post was originally published in Recode.
Recode is a nonprofit media company that covers the business of technology.
Recoded is produced by Kara Swisher.
Follow Kara on Twitter at @kara_swisher.